21 February 2025
Image is important in business generally, as it is in placemaking specifically. The image of a place enables an intended audience to visualise it well before the completion, or even commencement, of construction. These impressions count. They’re a promise of what’s to come.
Of course, image is also vital when it comes to the finished article. The look of a place contributes to its feel and how end-users experience it.
Patn is a branding agency, so obviously we're concerned with image. We're also concerned with places and placemaking. Branding and placemaking are natural companions – they shape perceptions and tell stories to deliver positive outcomes. Shaping perceptions and storytelling were at the forefront of our minds during our recent photo shoot in Manchester's Northern Quarter.
The stories we tell
First impressions are critical. They can set the whole tone for what follows. This is as true for places as for people. The image you project matters.
We want our Patn members and our creative team to come across as the sort of individuals people feel they can trust.
This reflects the ethos of the Patn Community – independent, non-conformist, questioning hand-me-down opinions and eager to promote change. Some of these personalities may seem quirkier than others, but all stand out.
Consider this, what does a standard corporate headshot tell you about someone? What story does it tell other than a need to fit in with assumed norms?
