Why is nature an under-used placemaking asset?

Why is nature an under-used placemaking asset?

Nature’s relationship to place and placemaking is difficult to pin down. Yes, access to nature and open spaces is widely acknowledged as a good thing. But too often, nature is portrayed and perceived as being something apart, something we visit but isn’t integrated into our daily lives (unless we happen to live in the countryside).

5 February 2026

However, nature is more than scenery. It offers an established infrastructure and resources. Nature is an asset. But why, then, are we failing to use this asset more effectively in placemaking?

However, nature is more than scenery. It offers an established infrastructure and resources. Nature is an asset. But why, then, are we failing to use this asset more effectively in placemaking?

Patn was invited to MediaCity as part of the Key Cities Network’s i-PLACE 25 FORUM. Consequently, our November Sprint meetup took place at the University of Salford’s MediaCity campus, where our special guest, Steph Hepworth of Nature North, led the discussion.

What is nature recovery?

Nature recovery aims to repair the relationship humans have with the natural world by ensuring nature can thrive. In practical terms, this requires hands-on action, with a willingness to commit time and resources to supporting and reviving natural habitats.

Nature North’s role is strategic and, as such, this organisation makes the business case for nature recovery and for seeing nature as an asset to support regional recovery.

From a placemaking perspective, the business case for nature recovery includes its role driving economic growth via job creation, alongside providing much-needed outdoor and communal spaces.

Steph emphasised how this approach shouldn’t be about the monetisation of nature, but instead, using it as the basis for infrastructure projects to support regeneration and economic recovery.

Many of these projects would be place-based, specific to areas and communities. In many situations, this investment would also be emotional, to support a sense of belonging based on the benefits of living in a high-quality, natural environment.

However, nature recovery faces real-world challenges that threaten to water-down its far-reaching, strategic goals. The Patn Sprint discussion highlighted these challenges.

Real world challenges to nature recovery

Real world challenges to nature recovery

One problem nature recovery projects face is the same problem so many place-related schemes face: money.

More specifically, having to demonstrate monetary value and potential ROI of a proposal to get a project underway. Much place-related thinking focuses almost exclusively on what profit can be extracted.

This poses a significant challenge to nature recovery. Even though the benefits of easy access to nature are widely recognised and acknowledged, the bottom line still rules.

This poses a significant challenge to nature recovery. Even though the benefits of easy access to nature are widely recognised and acknowledged, the bottom line still rules.

Another challenge is the fragmentary character of much nature-related campaigning. The sheer number of competing organisations is daunting. Nearly 4,000 UK charities come under the environmental category, for instance.

This is a good reason why Nature North’s strategic overview is so potentially valuable. Furthermore, many nature-based infrastructure projects would be more likely to require cross-organisational involvement due to their scale and potential impact.

Nature recovery requires hyper-vigilance to try and prevent stated aspirations and planned outcomes falling short. 

Increasingly, developers are realising the value of nature, but they’re also mindful of the expense incorporating nature-based initiatives could incur, with plans being watered down as they progress.

However, there are also positive signs. More projects now prioritise landscaping and landscape-led development. There’s a greater recognition that you can’t simply create neighbourhoods, communities and places by building units. The spaces in between require planning and nurturing too.

The town and the country

Regeneration and recovery are not confined to built-up areas. The UK’s rural communities need support as much as its towns and cities. The housing crisis in many rural areas is acute and essential infrastructure such as public transport is unreliable or virtually non-existent.

Could nature recovery be the key to unlocking new potential in rural economies to drive localised regeneration?

One shift in perspective is to see land as a financial asset that isn’t based on developing it but on its natural properties, such peatlands offering carbon storage.

And, as with other nature-based asset management, this requires strategic overview and coordination aligned with practical, place-specific schemes — innovation can be bottom-up as much as top-down.

Nature and placemaking

Both nature recovery and placemaking involve diverse interests. Both face future challenges in ensuring ordinary communities benefit from funding and investment. Both should be natural allies in initiating and driving regional economic recovery.

Thanks to Steph Hepworth of Nature North and to Sarie Mairs Slee for helping organise this event.

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB

Patn is a registered trademark of Partisan Studio Ltd. © 2026

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB

Subscribe to our newsletter

Patn

Patn Studio



Patn Events

Find us

Patn Studio


x+why


Embankment East Tower Cathedral Approach
Salford M3 7FB